Leadership Strategies and Administration

Viac o knihe

The book explores two main strategies employed by market leaders: offensive and defensive. The offensive strategy aims for market domination, while the defensive strategy focuses on protecting market share through six categories, including positioning defense and strategic withdrawal. It also covers the Challenger Strategy, which targets weaker competitors or market leaders through five approaches, such as frontal and side attacks, encirclement, and guerrilla warfare. Each strategy is designed to navigate competitive landscapes effectively.