German language

Viac o knihe

Focusing on the evolution of the German language in a globalized context, this monograph explores the impact of Americanization and post-war socio-political changes. It examines language dynamics through the lens of the relationship between language, individuals, and society, emphasizing the importance of sustainable intercultural communication. Key themes include language policy, development, and planning, alongside an analysis of language situations based on the triad of exoglosia, diglosia, and endoglosia, highlighting the factors contributing to the xenization of the German language.