Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability

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Focusing on the challenges within the used car industry, the book presents a narrative around identifying and addressing the over-reliance on gross profit. Dale Pollak shares his innovative approach, known as ProfitTime, which introduces the "New Math of Used Vehicles" and the "Investment Score" system. These tools are designed to enhance understanding of ROI and net profit potential for each vehicle. The text combines personal insights with practical solutions, making it both a compelling story and a valuable resource for automotive professionals.