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Focusing on the vast potential of the B2B ecommerce market, this handbook provides business owners with strategies to effectively leverage B2B marketing. With the market's growth projected to exceed $15 trillion and significant investment in promotional budgets, the guide aims to help companies optimize their marketing efforts to significantly increase sales. It offers practical insights and actionable tips for success in the competitive B2B landscape.
Nákup knihy
The B2B Marketing Handbook, Robert W Bly
- Jazyk
- Rok vydania
- 2023
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- (mäkká)
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- Titul
- The B2B Marketing Handbook
- Podtitul
- Selling Products and Services to Businesses in a Multichannel Marketplace
- Jazyk
- anglicky
- Autori
- Robert W Bly
- Vydavateľ
- Entrepreneur Press
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 260
- ISBN13
- 9781642011418
- Série
- Anotácia
- Focusing on the vast potential of the B2B ecommerce market, this handbook provides business owners with strategies to effectively leverage B2B marketing. With the market's growth projected to exceed $15 trillion and significant investment in promotional budgets, the guide aims to help companies optimize their marketing efforts to significantly increase sales. It offers practical insights and actionable tips for success in the competitive B2B landscape.