Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business

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Focusing on the challenges faced by car dealers and wholesalers, Dale Pollak shares his extensive expertise to help improve profitability in the wholesale vehicle market. With nearly four decades in the industry, he introduces innovative methods like mindful curation and the Project Bluebird Guaranteed Profit Model. Pollak emphasizes the importance of leveraging technology and data science for accurate used-car valuation, aiming to empower dealers to maximize profits rather than settling for less. This book is essential for anyone in the automotive business seeking to enhance their wholesale strategies.