Shaping Corporate Culture

Viac o knihe

Focusing on the pivotal role of corporate culture in organizational success, this book offers a practical framework for shaping and transforming it. It introduces key concepts and emphasizes the need for concrete models to effect change. The integrated architecture model serves as a guide for strategic and operational efforts, while a detailed six-phase process assists in assessing and evolving corporate culture. An illustrative example aids understanding, and insights on leadership and implementation enhance the practical application of culture change initiatives.