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Focusing on the complexities of Business to Business (B2B) markets, this textbook emphasizes the distinct skillset required for effective marketing in these challenging environments. It features an international perspective, incorporating contributions from a diverse team of authors and real-life case studies from around the world, making it a valuable resource for understanding global B2B strategies.
Nákup knihy
Business to Business Marketing Management, Alan Zimmerman, Jim Blythe
- Jazyk
- Rok vydania
- 2021
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- Titul
- Business to Business Marketing Management
- Podtitul
- A Global Perspective
- Jazyk
- anglicky
- Autori
- Alan Zimmerman, Jim Blythe
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2021
- Väzba
- mäkká
- Počet strán
- 520
- ISBN13
- 9780367757946
- Série
- Anotácia
- Focusing on the complexities of Business to Business (B2B) markets, this textbook emphasizes the distinct skillset required for effective marketing in these challenging environments. It features an international perspective, incorporating contributions from a diverse team of authors and real-life case studies from around the world, making it a valuable resource for understanding global B2B strategies.