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Rethinking Business Anthropology

Cultural Strategies in Marketing and Management

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  • 232 stránok
  • 9 hodin čítania

Viac o knihe

Emerging as essential tools in business research, qualitative methods are explored through the lens of business anthropology in this timely monograph. It offers valuable perspectives for the growth and development of the field, making it suitable for professionals and as a textbook.

Nákup knihy

Rethinking Business Anthropology, Alf H. Walle

Jazyk
Rok vydania
2024
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