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Key principles and strategies for effective advertising and sales campaigns are explored, including market research, target audience identification, and message creation. The content is tailored for students and professionals in marketing, emphasizing the importance of advertising and sales in meeting business objectives. Practical examples and case studies illustrate the latest trends and best practices, offering valuable insights into media planning, sales techniques, and team management.
Nákup knihy
Advertising and Sales Management, Dinesh Kumar
- Jazyk
- Rok vydania
- 2024
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- Titul
- Advertising and Sales Management
- Jazyk
- anglicky
- Autori
- Dinesh Kumar
- Vydavateľ
- Toronto Academic Press
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 261
- ISBN13
- 9781774697467
- Série
- Štítky
- Marketing a PR
- Anotácia
- Key principles and strategies for effective advertising and sales campaigns are explored, including market research, target audience identification, and message creation. The content is tailored for students and professionals in marketing, emphasizing the importance of advertising and sales in meeting business objectives. Practical examples and case studies illustrate the latest trends and best practices, offering valuable insights into media planning, sales techniques, and team management.