Emotional Drivers of Innovation

Viac o knihe

Emotions play a crucial role in the innovation process, shaping initial ideas and influencing evaluations throughout development. Franziska Sörgel challenges the conventional view of innovation as a purely rational and linear process, introducing the concept of 'moral economies' as a framework for negotiation. This perspective encourages decision-makers to critically assess the criteria and patterns governing technological advancements before their societal implementation, emphasizing the importance of emotional and ethical considerations in innovation.