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Ephemeral retail highlights the rise of pop-up stores as a dynamic retail strategy. These temporary establishments emerge unexpectedly, drawing in large crowds before vanishing or transforming into different concepts. This innovative approach to retailing emphasizes flexibility and the ability to create unique shopping experiences that capitalize on trends and consumer interest.
Nákup knihy
Ephemeral Retailing, Ghalia Boustani
- Jazyk
- Rok vydania
- 2023
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