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Pop-Up Retail

The Evolution, Application and Future of Ephemeral Stores

Parametre

  • 134 stránok
  • 5 hodin čítania

Viac o knihe

Focusing on ephemeral retailing, this book provides a comprehensive understanding of the topic, making it a valuable resource for academics, students, and retail professionals. It consolidates existing knowledge and offers insights that will guide future research and practices in areas such as retail marketing, brand management, and distribution.

Nákup knihy

Pop-Up Retail, Ghalia Boustani

Jazyk
Rok vydania
2021
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