Advertising For Skeptics

Viac o knihe

Challenging the status quo of the advertising industry, Bob Hoffman delivers a critical examination of its recent failures in a decade he terms "delusion." Over 161 pages, he presents a bold critique, highlighting issues such as hubris, misguided egos, and an overreliance on data. With a provocative approach, Hoffman discards conventional wisdom and offers a fresh perspective, aiming to spark reflection and discussion among industry professionals. His insights are both entertaining and thought-provoking, making a compelling case for change.