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The book emphasizes the significance of applied game theory in purchasing, particularly through the use of purchasing auctions to enhance negotiation success. It highlights the necessity for purchasers to have a foundational understanding of auctions and game theory, presenting these concepts as essential tools for strategic decision-making in procurement processes.
Nákup knihy
Game Theory - Successful Negotiation in Purchasing, Christoph Pfeiffer
- Jazyk
- Rok vydania
- 2023
- product-detail.submit-box.info.binding
- (mäkká)
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