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Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.
Nákup knihy
The Contribution of Macromarketing to the Teaching of Marketing in Brazil, Rodolfo Berardinelli
- Jazyk
- Rok vydania
- 2023
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- Titul
- The Contribution of Macromarketing to the Teaching of Marketing in Brazil
- Podtitul
- Can we improve the teaching of Marketing in Undergraduate Business Administration Courses?
- Jazyk
- anglicky
- Autori
- Rodolfo Berardinelli
- Vydavateľ
- Our Knowledge Publishing
- Rok vydania
- 2023
- Väzba
- mäkká
- Počet strán
- 60
- ISBN13
- 9786206025412
- Série
- Anotácia
- Focusing on the gaps in business education in Brazil, this book explores the need for a broader understanding of macro-marketing, which examines the relationship between markets and society. Through in-depth interviews with nine marketing professors, it reveals their perspectives on teaching practices, the significance of macro-marketing concepts, and the discipline's social implications. The work advocates for a more critical approach to marketing education, emphasizing the importance of understanding market complexities in an increasingly market-driven world.