Strategic Dental Marketing

Viac o knihe

In the context of a pandemic-induced socioeconomic crisis, specialized dental centers in Ambato, Ecuador, have adapted their marketing strategies to address the challenges posed by COVID-19. The research focuses on how these centers have reconfigured their services to meet market demands while ensuring patient safety in high-risk environments. Drawing on established marketing theories, the study employs applied-descriptive research methods with a field-transectional design to analyze the effectiveness of these strategies during the economic downturn.