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Winning with Data in the Business of Sports

CRM and Analytics

Viac o knihe

Focusing on the sports industry, this new edition outlines a data-driven approach to decision-making, marketing, and digital transformation. It draws inspiration from successful brands like Netflix, Amazon, and Spotify, adapting their strategies to address the specific challenges and opportunities faced by sports organizations. The book provides practical insights and frameworks for leveraging data effectively to enhance performance and engagement in the sports sector.

Nákup knihy

Winning with Data in the Business of Sports, Fiona Green

Jazyk
Rok vydania
2021
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