Digital Marketing - 3ed

Viac o knihe

Offering a dual perspective on digital marketing, the book caters to both strategic thinkers and hands-on practitioners. It provides comprehensive frameworks for understanding various channels while incorporating practical examples and exercises. Each chapter balances high-level concepts with actionable insights, enabling readers to evaluate options and effectively implement campaigns in real-world scenarios. This approach ensures that both vision and execution are addressed, making it a valuable resource for professionals at any level.