Frugal Innovations

Viac o knihe

Through extensive research and collaboration with scholars across disciplines, this work offers a unique perspective on frugal innovations, integrating insights from business management, sociology, psychology, philosophy, culture, and engineering. Utilizing a mixed-methods approach that includes literature reviews, bibliometrics, interviews, focus groups, and case studies, it provides comprehensive insights in a multinational context, filling a gap in existing literature on the subject.