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Viac o knihe
Focusing on the dual nature of public relations as both a science and an art, this manual equips readers with essential skills for effective communication in business. Written by an experienced PR professional, it emphasizes the importance of a strategic mindset, creativity, and active listening. Readers will learn to master PR fundamentals while aligning their efforts with business objectives, preparing them to tackle contemporary communication challenges successfully.
Nákup knihy
The Smart PR Book, Sandra Stahl
- Jazyk
- Rok vydania
- 2025
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- (mäkká)
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