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Focusing on a practical approach to industrial marketing research, this book introduces innovative methods for assessing industrial markets. First published in 1968, it stands out by emphasizing actionable strategies and insights, making it a significant contribution to the field.
Nákup knihy
The Assessment of Industrial Markets, Aubrey Wilson
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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- Titul
- The Assessment of Industrial Markets
- Jazyk
- anglicky
- Autori
- Aubrey Wilson
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 418
- ISBN13
- 9781032876917
- Série
- Štítky
- Náučná literatúra
- Anotácia
- Focusing on a practical approach to industrial marketing research, this book introduces innovative methods for assessing industrial markets. First published in 1968, it stands out by emphasizing actionable strategies and insights, making it a significant contribution to the field.