LOGISTICS AND CHANNEL MANAGMENT

Viac o knihe

The book delves into the distinction between logistics and supply chain management, highlighting how logistics focuses on internal organizational activities like procurement and distribution, while supply chain management encompasses a broader network of companies. It emphasizes the integration of various functions, including marketing, finance, and customer service, in creating value for consumers through collaborative processes. The exploration of upstream and downstream linkages illustrates the complexity and interconnectedness of modern supply chains.