Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels

Viac o knihe

Focusing on consumer behavior, the book explores the impact of emerging technologies and digital channels on business and consumer interactions. It delves into artificial intelligence and e-commerce, highlighting how these advancements shape consumer attitudes and motivations. The evaluation of anthropomorphism and acceptance expectations is central to understanding why consumers engage with new technologies. Six essays provide in-depth analysis of specific phenomena within these fields, offering insights into consumer behavior in digital environments.