The Invisible Promise: A Field Guide to Marketing in an Upside-Down World

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Focusing on modern marketing strategies, Harry Beckwith draws from over 40 years of experience to provide essential guidance for businesses seeking to enhance their integrity and visibility. He emphasizes the importance of crafting both digital and nondigital messages that differentiate companies in a crowded marketplace. The book offers actionable insights aimed at achieving significant growth while optimizing resources, making it a valuable resource for businesses of any size navigating today's marketing landscape.