Business Policy and Strategic Management

Viac o knihe

Focusing on the role of strategists in organizations, this book explores how business policy shapes decision-making authority at various management levels. It highlights the importance of strategists—such as CEOs and entrepreneurs—in analyzing industry trends, evaluating performance, and identifying new opportunities and threats. The text emphasizes the need for effective information gathering and scenario analysis to support strategic planning and decision-making, ultimately empowering lower management to address issues independently while aligning with organizational goals.