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Essays in Business Management

A Handbook for Master's Students

Parametre

  • 116 stránok
  • 5 hodin čítania

Viac o knihe

Focusing on customer experience strategies, the book explores various brands and business leaders, offering a framework for crafting open-ended research questions. It covers essential topics like consumer persona creation, customer journey mapping, and omnichannel marketing. Additionally, it delves into global strategy, sustainability, and digital disruption, highlighting the effectiveness of leaders like Sundar Pichai. Theories such as Covey's 7 Habits and Carroll's CSR Pyramid are integrated, making it a valuable resource for business management students and professionals.

Nákup knihy

Essays in Business Management, Irobiko Chimezie Kingsley

Jazyk
Rok vydania
2022
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