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Viac o knihe
Focusing on the management of marketing at the board level, this handbook offers practical insights for marketing directors. It combines the original guide with a new volume dedicated to digital marketing strategies, providing comprehensive tools and techniques for effective leadership in today's evolving marketing landscape.
Nákup knihy
The Marketing Director's Handbook, Tim Arnold, Guy Tomlinson
- Jazyk
- Rok vydania
- 2020
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