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The book delves into the complexities of the streaming wars, highlighting the rise of subscription services with ad support as platforms vie for viewer attention. While Netflix leads in subscribers and technology, it faces increasing competition that threatens its dominance. The narrative explores innovative strategies, particularly the use of product placement in shows, as platforms seek to enhance revenue and attract new users amid a rapidly evolving entertainment landscape.
Nákup knihy
Product Placement on Netflix, Diana Espinoza Alcívar, Mario Haro Salazar
- Jazyk
- Rok vydania
- 2022
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