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The book offers a practical framework for business managers to enhance their competitive intelligence skills. It draws on the author's experiences and insights from various disciplines to help readers effectively gather and utilize market and company information. By focusing on strategies for identifying suppliers, mobilizing capital, attracting customers, and outmaneuvering competitors, it equips managers with the tools necessary to thrive in a competitive landscape.
Nákup knihy
Competitive Intelligence, Christopher Murphy
- Jazyk
- Rok vydania
- 2024
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- Titul
- Competitive Intelligence
- Podtitul
- Gathering, Analysing and Putting it to Work
- Jazyk
- anglicky
- Autori
- Christopher Murphy
- Vydavateľ
- Taylor & Francis Ltd
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 302
- ISBN13
- 9781032837581
- Série
- Anotácia
- The book offers a practical framework for business managers to enhance their competitive intelligence skills. It draws on the author's experiences and insights from various disciplines to help readers effectively gather and utilize market and company information. By focusing on strategies for identifying suppliers, mobilizing capital, attracting customers, and outmaneuvering competitors, it equips managers with the tools necessary to thrive in a competitive landscape.