Rule of Thumb a Guide to Developing Mission, Vision, and Value Statements

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Your company's Vision statement is not just agrouping of words in a pretty frame that greetsvisitors as they enter your business. Each partof a company's Vision, the Value, Vision, andMission statement are powerful statements ofpurpose each organization, just starting outor established, need in order to secure loyalcustomers, committed shareholders, and thebest employees possible. Whether you arestarting a new business endeavor or have anexisting company this guide presents a clear,easy to follow, and comprehensive processfor developing and using your organization'smission, vision, and value statements.