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What makes a Brand Truly Visionary? Product? Innovation? Culture? Marketing? What success formula has built iconic brands such as Apple, Nike, adidas and allowed them to sustain their brand Vision?
Nákup knihy
The Visionary Brand: The Success Formula Behind the Worlds most Visionary Brands, Bryan D. Smeltzer
- Jazyk
- Rok vydania
- 2022
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- (pevná)
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