Backstory: The Strategies Behind Successful Identities

Viac o knihe

This is the personal and professional story behind the unusual and seemingly unrelated life experiences of Philip Durbrow. While some doors magically opened for him, others had to be kicked open - all of which prepared him for his forty-seven-year career as an international identity strategist. The book provides an intimate behind the scenes look at the people and decisions of some of the most successful organizations that Durbrow has assisted in developing their identity strategies. It is the culmination of the personal and professional experiences that have shaped Durbrow's own identity.