Marketing Built by Love: A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business

Viac o knihe

A revolutionary approach to marketing, grounded in neuroscience and psychology, promises to transform your business. The mere mention of "marketing" often induces dread among executives, as they grapple with elusive strategies and platforms that fail to deliver results. Many business owners find themselves frustrated, having wasted time and resources without seeing improvement. In this insightful guide, the author presents four essential pillars for marketing success, all rooted in the understanding that your audience is fundamentally human. This book offers valuable lessons for small business owners, marketers, and executives alike, including how to replicate the human experience to foster customer loyalty, the critical components every marketing plan must include, and how to align marketing efforts with the five scientifically-backed stages of human relationships. By implementing these strategies within a proven marketing framework, you can reshape your approach to marketing and enhance communication with your customers. This book equips you with the tools necessary for achieving consistent marketing success now and in the future, making it essential reading for anyone looking to excel in today’s competitive business environment.