Product Research Rules
Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
Hodnotenie knihy
Parametre
- 260 stránok
- 10 hodin čítania
Viac o knihe
"Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.
Nákup knihy
Product Research Rules, C Todd Lombardo, Aras Bilgen
- Jazyk
- Rok vydania
- 2020
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Product Research Rules
- Podtitul
- Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
- Jazyk
- anglicky
- Autori
- C Todd Lombardo, Aras Bilgen
- Vydavateľ
- O'Reilly Media
- Rok vydania
- 2020
- Väzba
- mäkká
- Počet strán
- 260
- ISBN13
- 9781492049470
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Sebarozvoj, Design, Podnikanie
- Hodnotenie
- 3,9 z 5
- Anotácia
- "Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. [The authors of this book] demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, [they] lay out nine simple rules that combine user research, market research, and product analytics to ... discover insights and build products customers truly need"--Publisher marketing.