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- 264 stránok
- 10 hodin čítania
Viac o knihe
Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.
Nákup knihy
Fashion Brands, Mark Tungate
- Jazyk
- Rok vydania
- 2008
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 3,19 €
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- Titul
- Fashion Brands
- Jazyk
- anglicky
- Autori
- Mark Tungate
- Vydavateľ
- Kogan Page Publishers
- Rok vydania
- 2008
- Väzba
- pevná
- Počet strán
- 264
- ISBN10
- 0749453052
- ISBN13
- 9780749453053
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Marketing & Predaj, Módna tematika, Móda
- Hodnotenie
- 3,85 z 5
- Anotácia
- Crammed with facts and fascinating case studies, "Fashion Brands" explains how marketers and branding experts have turned clothes and accessories into objects of desire. This edition covers fashion bloggers and the rise of celebrity-endorsed products.