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Viac o knihe
Defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis.
Nákup knihy
"Economist" Pocket Marketing, Tim Hindle, Michael Thomas
- Jazyk
- Rok vydania
- 1994
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 2,79 €
Platobné metódy
Nikto zatiaľ neohodnotil.