Presne táto pôjde do košíka
Parametre
- 342 stránok
- 12 hodin čítania
Viac o knihe
Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.
Nákup knihy
Flying Off Course, Rigas Doganis
- Jazyk
- Rok vydania
- 2019
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 8,99 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Flying Off Course
- Podtitul
- Airline Economics and Marketing - Fifth Edition
- Jazyk
- anglicky
- Autori
- Rigas Doganis
- Vydavateľ
- Routledge
- Rok vydania
- 2019
- Väzba
- pevná
- Počet strán
- 342
- ISBN10
- 1138224235
- ISBN13
- 9781138224230
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Technológie & Priemysel, Automobily & Doprava, Ekonómia, Letectvo, Marketing a PR, Letecké spoločnosti
- Anotácia
- Focusing on airline economics and marketing, this fifth edition covers essential topics such as market structure, airline costs, pricing strategies, and demand dynamics. It also addresses recent advancements in e-commerce, offering a comprehensive and practical guide for understanding the complexities of the airline industry.