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Advertising Works Nineteen

Proving the Payback on Marketing Investment

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Including the prize-winning entries from the IPA Effectiveness Awards 2010, this text looks at some of the most successful campaigns from the last 12 months.

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Advertising Works Nineteen, David W. Golding

Jazyk
Rok vydania
2010
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Podtitul
Proving the Payback on Marketing Investment
Jazyk
anglicky
Vydavateľ
WARC
Rok vydania
2010
Väzba
pevná
Počet strán
814
ISBN10
1841162205
ISBN13
9781841162201
Série
Anotácia
Including the prize-winning entries from the IPA Effectiveness Awards 2010, this text looks at some of the most successful campaigns from the last 12 months.