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New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Nákup knihy
Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition, C. Merle Crawford, C. Anthony Di Benedetto
- Jazyk
- Rok vydania
- 2005
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Veľmi dobrá
- Cena
- 3,99 €
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- Titul
- Mcgraw Hill/Irwin Series in Marketing: New Products Management Eighth Edition
- Jazyk
- anglicky
- Vydavateľ
- McGraw-Hill/Irwin
- Rok vydania
- 2005
- Väzba
- pevná
- Počet strán
- 560
- ISBN10
- 0072961449
- ISBN13
- 9780072961447
- Série
- Anotácia
- New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.