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The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter

Viac o knihe

Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.

Nákup knihy

The Search, John Battelle

Jazyk
Rok vydania
2006
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Titul
The Search
Podtitul
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Updated with a New Chapter
Jazyk
anglicky
Rok vydania
2006
Väzba
mäkká
Počet strán
336
ISBN10
1591841410
ISBN13
9781591841418
Série
Anotácia
Through over 350 interviews with Google executives and industry leaders, this book explores the evolution of the Internet search engine and its impact on information retrieval and viral marketing. It delves into the factors that led to Google's success as one of the top IPOs, highlighting the competitive landscape and innovations that transformed the way we search for information online.