Presne táto pôjde do košíka
Viac o knihe
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
Nákup knihy
Corporate Communication, Joep Cornelissen
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Dobrá
- Cena
- 7,49 €
Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Corporate Communication
- Podtitul
- A Guide to Theory and Practice - 3rd Edition
- Jazyk
- anglicky
- Autori
- Joep Cornelissen
- Vydavateľ
- SAGE Publications Ltd
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 296
- ISBN10
- 0857022431
- ISBN13
- 9780857022431
- Série
- Štítky
- Náučná literatúra, Byznys, Ekonómia, Komunikácia
- Anotácia
- This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.