Táto séria sa ponorí do základov grafického dizajnu a predstavuje kľúčové koncepty a terminológiu, ktoré sú nevyhnutné pre začínajúcich aj pokročilých študentov. Každá kniha skúma rôzne prístupy k dizajnu, metódy generovania nápadov a výskumu a dôležitosť pochopenia zadania. Je to neoceniteľný sprievodca pre každého, kto chce pochopiť tvorivý proces a vizuálnu komunikáciu.
Looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. This book begins with an overview of various approaches to graphic design, as well as its inherent language. It also looks at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief.
A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the student, this title encourages the reader to interact and work with the demographic they are designing for.