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Malcolm McDonald Poradie kníh

    1. január 1938
    Malcolm McDonald on Value Propositions
    Marketing by Matrix : 100 Practical Ways to Improve Your Strategic and Tactical Marketing
    Malcolm McDonald on Marketing Planning
    Market segmentation : a step-by-step approach to creating profitable market segments
    Škola marketingu. Ilustrovaný průvodce pro manažery
    Marketingový plán