David Busse Knihy

Composed of cutting-edge reasearch and featuring an engaging writing style, the author offers compelling scientific answers to the profound human questions regarding love and work. Beginning with a historial introduction, the text logically progresses by discussing adaptive problems humans face and ends with a chapter showing how the new field of evolutionary psychology encompasses all branches of psychology. Each chapter is alive with the subjects that most occupy our minds: sex, mating, getting along, getting ahead, friends, enemies, and social hierarchies. Why is child abuse 40 times more prevalent among step-families than biologically intact families? Why, according to one study, did 75% of men but 0% of women consent to have sex with a complete stranger? Buss explores these intriguing quandaries with his vision of psychology in the new millenium as a new science of the mind. Anyone with an interest in the biological facets of human psychology will find this a fascinating read.

The book analyzes the findings of a 2009 study by On Amir, Dan Ariely, and Leonard Lee, which explored consumer behavior through five experiments. It reveals that increased trust among individuals significantly influences their economic decisions, challenging traditional economic theories. The thesis discusses the implications of these findings for both offline and online marketing strategies, offering valuable insights for understanding consumer psychology in business economics.

Michael Eugene Porter, ein einflussreicher Wirtschaftswissenschaftler, entwickelte das Fünf-Kräfte-Modell, das den Wettbewerb in einer Branche analysiert. Diese Bachelor-Arbeit erläutert Porters Five Forces theoretisch und wendet sie praktisch auf den Biermarkt in Deutschland an, gefolgt von einem Fazit und Ausblick auf die Branche.