Paul B. Brown Knihy

Jak udělat z náhodného klienta stálého zákazníka.

This book is about how to: identify the most valuable customers; effectively allocate marketing resources; understand what a person will do when they visit your website; predict which products or services customers will want in the future; determine which customers are about to leave you and understand how to retain them; optimize your online presence for maximum return from each search query. It was written by Dimitri Maex, managing director of OgilvyOne, and Paul Brown, a well-known journalist and co-author of the bestseller "Customers for Life." They will teach you how to extract the most from every situation. Key features of the book: This is the first of its kind to explain how to turn your existing data into practically applicable strategies. Another feature is the clear, accessible writing style of the authors. You will be surprised at how quickly you can understand and utilize your own numbers to drive growth and revenue—all without additional costs. Who this book is for: This book is a must-read for marketing professionals, small business owners, marketers, and finance professionals.

A successful entrepreneur offers a straightforward approach for treating customers with the respect that keeps them coming back.

"The Map of Innovation is O'Connor's step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries." "Too often, people trying to innovate focus on things that don't matter or waste their time trying to find answers to questions that can't be answered. O'Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas ; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people."--Jacket.

Jim Miller is famous for giving not just good service but legendary service. This is one of the reasons his company's sales have gone from $50,000 to $150,000,000 in twenty-five years. As founder and CEO of Miller Business Systems, he has built a reputation for being willing and able to do anything for his customers. But he is not just He knows how to motivate his employees, and his upbeat, deeply personal approach to business is detailed in The Corporate Coach. Developed over twenty-five years of experience, Miller likens managing a company to coaching a team by joining customers and employees in a common cause. He believes in empowering people at every level of a company, in giving opportunities to develop, improve, and be creative, rather than languishing on the bench. Filled with anecdotes, specific "do this/don't do that" advice, and, above all, an attitude that is refreshing and inspiring, The Corporate Coach is essential reading for anyone who serves or manages people.