Phil Knight Poradie kníh (chronologicky)

In this candid memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as a daring start-up and its transformation into a global icon. In 1962, fresh out of business school, Knight borrowed $50 from his father to import high-quality, low-cost athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike’s annual sales exceed $30 billion. As a quintessential start-up, Nike’s swoosh has become one of the most recognizable symbols worldwide. Despite his success, Knight has remained somewhat of a mystery—until now. In this memoir, he recounts his journey, starting with a pivotal moment at 24 when, after backpacking around the globe, he chose to forge his own path and start a unique business. Knight reflects on the risks and setbacks he faced, as well as his early triumphs. He emphasizes the importance of the relationships he built with his first partners and employees—a diverse group that became a close-knit team. Together, driven by a shared mission and a belief in the spirit of sport, they created a brand that reshaped the industry.

In this riveting memoir, Nike founder and CEO Phil Knight reveals the inside story of the company's early days as a daring start-up and its transformation into a global powerhouse. In 1962, fresh from business school, Knight borrowed $50 from his father to import affordable, high-quality athletic shoes from Japan. Selling from the trunk of his lime green Plymouth Valiant, he grossed $8,000 in his first year. Today, Nike's sales exceed $30 billion, making it the epitome of successful startups, with the swoosh symbol recognized worldwide. Despite his success, Knight has remained an enigmatic figure. For the first time, he shares his journey, beginning at a pivotal moment when, at 24, he chose to pursue an unconventional path after backpacking around the globe. Knight recounts the numerous risks and challenges he faced, along with his early victories. He highlights the crucial relationships with his first partners and employees, a diverse group that became a close-knit team. Together, fueled by a shared mission and a belief in the spirit of sport, they built a brand that revolutionized the industry. This memoir is a candid, humble, and wry reflection on the journey that led to Nike's iconic status.

Когда-то молодой, неудержимый, только что окончивший бизнес-школу Фил Найт занял у отца 50 долларов, чтобы открыть собственную компанию с одной простой миссией: импортировать недорогую и высококачественную обувь из Японии. За первый год продаж из своего фургона "Плимут Валиант" Найт заработал 8 тысяч долларов. Сегодня годовой оборот Nike — 30 миллиардов. Nike Фила Найта — золотой стандарт для стартапов, и его галочка — это больше, чем лого. Это символ победы и величия, один из немногих символов, узнаваемых в каждом уголке мира. Найт, "человек за галочкой", всегда остававшийся в тени, в этой откровенной, смешной, интригующей и честной книге впервые рассказывает свою историю.

"In this young readers edition of the New York Times bestseller, Nike founder and board chairman Phil Knight offers a rare and revealing look at the notoriously media-shy man behind the swoosh, opening up about how he went from being a track star at an Oregon high school to the founder of a brand and company that changed everything. It was only when Nike founder Phil Knight got cut from the baseball team as a high school freshman that his mother suggested he try out for track instead. Knight made the track team and he found he could run fast and even more, he liked it. Ten years later, young and searching, Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high quality running shoes from Japan. Selling the shoes from the trunk of his car to start, he and his gang of friends and runners built one of the most successful brands ever. Phil Knight encountered risks and setbacks along the way, but always followed his own advice. Just keep going. Don't stop. Whatever comes up, don't stop. Filled with wisdom, humanity, humour, and heart, the young readers edition of the bestselling Shoe Dog is a story of determination that inspires all who read it."--Provided by publisher

Mladý a zvedavý Phil Knight, čerstvý absolvent vysokej školy ekonomickej, si od otca požičal päťdesiat dolárov a založil spoločnosť s cieľom dovážať z Japonska kvalitné bežecké topánky. Predával ich z kufra auta a počas prvého roka zarobil osemtisíc dolárov hrubého. Dnes ročný obrat Nike presahuje 30 miliárd dolárov, pričom Knightova spoločnosť sa stala zlatým štandardom startupov. Symbol zasvišťania nie je len logo, ale aj ikona rozpoznávaná po celom svete. Knight, muž za slávnym symbolom, sa rozhodol porozprávať svoj príbeh v prekvapivých, skromných a zábavných pamätiach, ktoré sú napísané nádherne a bez cenzúry. Všetko sa začína v jeho dvadsiatich štyroch rokoch, keď s batohom putuje Áziou, Európou a Afrikou, kladie si zásadné otázky a rozhoduje sa ísť nekonvenčnou cestou. Namiesto práce pre veľkú korporáciu sa rozhodne vytvoriť vlastnú spoločnosť. Knight opisuje mnohé nebezpečenstvá, ktorým čelil, vrátane neúspechov, konkurencie a skeptikov, ale aj vzrušujúce triumfy. Spomína na počiatočné putá, ktoré sa stali základom Nike, vrátane vzťahu s bývalým trénerom Billom Bowermanom a prvými zamestnancami, ktorí sa stali bratmi zbláznenými do symbolu zasvišťania. Spoločne vytvorili značku a kultúru, ktorá zmenila všetko.

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