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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Nákup knihy
The experience economy, B. Joseph Pine, James H. Gilmore
- Jazyk
- Rok vydania
- 1999
- Väzba
- (pevná)
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- Podtitul
- Work is theatre & every business a stage
- Jazyk
- anglicky
- Autori
- B. Joseph Pine, James H. Gilmore
- Vydavateľ
- Harvard Business School Press
- Rok vydania
- 1999
- Väzba
- pevná
- Počet strán
- 254
- ISBN10
- 0875848192
- ISBN13
- 9780875848198
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Sebarozvoj, Design, Manažment & HR, Podnikanie
- Pôvodný názov
- The experience economy
- Hodnotenie
- 3,8 z 5
- Anotácia
- This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.