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In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.
Nákup knihy
Marketing Plans. How to Prepare Them. How to Use Them, Malcolm McDonald
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Malcolm McDonald
- Vydavateľ
- Elsevier
- Rok vydania
- 2004
- Väzba
- mäkká
- ISBN10
- 0750656255
- ISBN13
- 9780750656252
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- In this edition, one of the world's leading marketing educators has expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools.