Difficult reading
Miláčik čitateľov je práve vypredaný
Viac o knihe
The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
Platobné metódy
- Titul
- No Logo
- Jazyk
- anglicky
- Autori
- Naomi Klein
- Vydavateľ
- Vintage Canada
- Rok vydania
- 2000
- Väzba
- mäkká
- Počet strán
- 512
- ISBN10
- 0676972829
- ISBN13
- 9780676972825
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, 20. storočie, Marketing & Predaj, Spoločnosť, Financie & Účtovníctvo, Marketing a PR, Boj o moc, Globalizácia, Kapitalizmus, Globálne problémy, Menová politika, Obchodné značky
- Prvé vydanie
- 2000
- Pôvodný názov
- No Logo
- Hodnotenie
- 3,9 z 5
- Anotácia
- The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.