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A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.
Nákup knihy
Key Account Management and Planning, Noel Capon
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (pevná)
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- Jazyk
- anglicky
- Autori
- Noel Capon
- Vydavateľ
- Free Press
- Rok vydania
- 2001
- Väzba
- pevná
- Počet strán
- 480
- ISBN10
- 074321188x
- ISBN13
- 9780743211888
- Série
- Hodnotenie
- 3,25 z 5
- Anotácia
- A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.